: Southern Weekend reporter Xie Peng From:
millet, green orange, more and more new companies into the field of smart phone manufacturers, they have aimed at the broad underlying market. But constrained by lack of ability to innovate and patent these new companies in order to survive, relying only on mobile phone sales is unsustainable.
smart phones into low-cost era.
April 19, 2012, green orange, introduced two low-cost smart phone, the price of 599 yuan and 899 yuan respectively.
with the revolutionary iPhone, since Apple opened the era of smart phones, the original infinite scenery traditional mobile phone manufacturers and many cottage phone manufacturers unable to adapt to the new era in trouble, and Baidu, Alibaba, grand, and other Internet giants have reached the smart phone industry.
millet company was established in 2010 is one of the most eye-catching one player, it ground-breaking e-commerce marketing strategies. According to data provided by the millet, vice president of Liwan Jiang (microblogging), from October 2011 production, millet mobile phones were sold around 1.7 million units by the end of April 2012.
this scene like the MediaTek (microblogging), low-cost chip was brought domestic cottage phone wave. Only in the new era of smart phones, the promoters behind the scenes is replaced by Google's free and open to the Andrews operating system and Qualcomm's chips. Green orange phone, nothing more than proving once again that the threshold for the manufacture of smart phones has been getting lower and lower.
green orange, CEO Cai Xiaonong told the Southern Weekend reporter, and many of his friends, are waiting for MediaTek smartphone chip, ready inroads into the smartphone market.
these new players are mostly counting on the Chinese market, the broad and the bottom of the consumption structure, constrained by the lack of ability to innovate and patent rights, they have no intention of Apple Samsung Commander, but mining those underlying market.
cottage a short-lived experience showed that sales of mobile phones more and more competitors in this market, profits will become increasingly thin, really live, is the lead in changing the business model players.
foundries incoming
Green Orange is the new low-cost smart phone market.
green orange majority shareholder is an old foundry - sharp Jaco Technology Group. Green Orange mobile phone R & D, production and also by the sharp Jaco responsible.
a few years ago, the sharp Jaco rely on cooperation with MediaTek, the company's development is very good. Later, the smartphone era, MediaTek performance impact, sharp Jaco are also affected. Sharp Jaco's customers, domestic Amoi, Haier, Philips and Huawei (microblogging) and other second-tier handset brands. International clients is a non-mainstream smart phone brand in Africa, Southeast Asia, and Latin America.
green orange, CEO Cai Xiaonong Southern Weekend reporter, the explosive growth of millet, a firm he and several friends to do the confidence of the smart phone. In October 2011, Wang Xun, Cai Xiaonong and sharp Jaco, green orange, two vice-president Zhao Hongyi and Yuan Peng, meeting in Shanghai Coach Bags Sling, decided to venture. A month later, Green Orange was incorporated in Shanghai.
Green Orange has done a market research, concluded that the high and low at both ends of the market is blank.
So, Green Orange chose to do first high-end, then a low-end market strategy. They registered
but then take into account the high-end market brands to establish a long time, big investment in December 2011 suspended the the VOGA project, the company was renamed as
Cai Xiaonong Green Orange launched two mobile phones, are loss selling. 599 cost of the product at about 500 yuan, 899 cost of the product around $ 600, get rid of the cost of operation, etc., but also lose out a lot.
business model, planning of green orange, sales volume up, you can rely on the hardware to earn a little money to make big money accumulated by software users.
Green Orange network co-operation with the machine Feng launched an application store called Green Orange Park, will also develop its own independent application store.
since millet phone groundbreaking use of e-commerce as a sales channel after selling mobile phones on the Internet, almost the
green orange select a line-based approach, supplemented by in-line. The main reason is completely done online, green orange, not so much money on advertising. Moreover, the orange and green are the main low-end market, requires a certain line channels to ensure that the four-tier cities the user's purchasing needs.
online channels, green orange planning, self-built online store based, supplemented with B2C, Gome, Jingdong Mall cooperation.
wiring channels, Green Orange to take the same only allows a maximum of two distributors, regional agents and mom and pop can be directly procured from Green Orange mobile phone.
Cai Xiaonong explained era of smart phones, the rapid introduction of products is very important. If the sales level is excessive, it is difficult to guarantee the low price of the product, and easy to delay the point in time of the user a new machine.
the new rules and new models
on millet, orange and green and many are about to enter the field of smart phones, new players, the rules and play with the previous cottage era have been very different.
cottage function of machine age, the lot of the cottage phone black phone, there is no invoice, no network license and specifications verification, the company has no business registration, online sales and supermarkets have no access to, and no after-sale system .
but Andrews set a lot of the threshold. Many of its underlying design can not be changed. A lot of cottage intelligent machines from time to time to security issues. The mobile security network Qin monitoring results show that the maximum two security issues of payment and privacy of smart phones, most of the cottage on the smartphone appear.
Another problem is the high cost. Cai Xiaonong a smart phone manufacturers to use Qualcomm's chips, the entry fee should one million U.S. dollars, but you can hire. In addition to the $ 1,000,000, each of the manufacturers using Qualcomm's patented smart phones, must be in accordance with 6% of the ex-factory price of the phone to pay royalties to Qualcomm.
Qualcomm to receive the several sums of money, from entry-to-chip share of sales to the patent must pay.
Cai Xiaonong, too, he said, even if the using MediaTek program, also need to MediaTek indirect payment to Qualcomm patents granted. Once it did not make payments, subject to Qualcomm to prosecute.
MediaTek each one chip, sold them, we must record with Qualcomm. Smart phones, Nokia and Ericsson patents, but often a patent cross-license with Qualcomm. If the manufacturer with Qualcomm payment, cross-licensing of the manufacturers do not collect royalties. To this end, Green Orange plans to cooperation with Spreadtrum domestic chip manufacturers, Qian Yuanji smartphone launched in the second half of the year.
In addition, the profit model is no longer a simple sell mobile phones is so simple. Millet phone originally planned to make money, but do not rely on hardware to make money on service and accessories.
millet products are mainly m chat and MIUI. M talking repression was micro letter MIUI future depends mainly on the mobile operating system itself to extend value-added services to make money. Such as data backup and storage, the APP store. Millet to develop an application supermarkets, this year a separate team to expand the supermarket.
millet, vice president of Liwan Jiang said, some navigation, input method oakley sunglasses online shop, browsers and social software applications, has been paid on MIUI desire. Some software offer every cell phone 1-4 yuan, to preset the software to the millet phone. MIUI and m chat millet network never made any money. On the contrary, the mobile phone business in early March 2012 over one million units sales mark, began to
millet envisaged that future hardware occupy the proportion of revenue is only about 5%. More income to rely on accessories. The millet accessories idea is to take low-cost model where customers. The Liwan Jiang said, the desire of users to buy accessories, but the millet rely on accessories to make money, but also in the process of exploration.
this wave of domestic smart phone craze, the biggest innovation is the introduction of the Internet to do the phone. The MIUI millet developed smart phone operating system, that is, extensively absorb the Internet fever in many mobile phone users, technical advice.
but with the millet bigger the cost advantage of the electricity business channels beginning to fade. Traditional mobile phone hardware company, the sales volume reaches a certain level, it will enter the earnings period. Millet as represented by this wave of smartphone players in the sales volume is up, but because they are more and more like e-commerce company, the profit of becoming the foreseeable future.
electronic products, speed of delivery, quality and price of insurance is high. In order to ensure the distribution of the high cost of quality of service, millet phone. General electric's website will not use the SF and EMS, because the quality of service, but the price is more expensive. However, in order to ensure the quality of millet can only use the two wind up outside the main distribution channels.
using the Internet to sell mobile phones, the professional requirements of the customer service staff is also high. For example, a user phone call, Advisory phone auto-restart, a lot of customer service is difficult to give accurate and authoritative answer.
In addition, millet must be like a traditional mobile phone manufacturers to establish a nationwide after-sales and maintenance network. The millet There are nearly 1,300 people. Among them, nearly 800 people responsible for e-commerce business. These 800 people, half of the staff is customer service. Millet in the country, with nearly 30 the millet home, each place with 5-8 people, responsible for the maintenance and after-sales.
share:> reports: China surpassed the U.S. as the Samsung, the world's largest smartphone market, the first quarter of the U.S. smartphone market share of 24% close to Apple, Nokia Chairman and recognition in the smart phone market too slow to react microblogging recommended | SAN official microblogging
millet, green orange, more and more new companies into the field of smart phone manufacturers, they have aimed at the broad underlying market. But constrained by lack of ability to innovate and patent these new companies in order to survive, relying only on mobile phone sales is unsustainable.
smart phones into low-cost era.
April 19, 2012, green orange, introduced two low-cost smart phone, the price of 599 yuan and 899 yuan respectively.
with the revolutionary iPhone, since Apple opened the era of smart phones, the original infinite scenery traditional mobile phone manufacturers and many cottage phone manufacturers unable to adapt to the new era in trouble, and Baidu, Alibaba, grand, and other Internet giants have reached the smart phone industry.
millet company was established in 2010 is one of the most eye-catching one player, it ground-breaking e-commerce marketing strategies. According to data provided by the millet, vice president of Liwan Jiang (microblogging), from October 2011 production, millet mobile phones were sold around 1.7 million units by the end of April 2012.
this scene like the MediaTek (microblogging), low-cost chip was brought domestic cottage phone wave. Only in the new era of smart phones, the promoters behind the scenes is replaced by Google's free and open to the Andrews operating system and Qualcomm's chips. Green orange phone, nothing more than proving once again that the threshold for the manufacture of smart phones has been getting lower and lower.
green orange, CEO Cai Xiaonong told the Southern Weekend reporter, and many of his friends, are waiting for MediaTek smartphone chip, ready inroads into the smartphone market.
these new players are mostly counting on the Chinese market, the broad and the bottom of the consumption structure, constrained by the lack of ability to innovate and patent rights, they have no intention of Apple Samsung Commander, but mining those underlying market.
cottage a short-lived experience showed that sales of mobile phones more and more competitors in this market, profits will become increasingly thin, really live, is the lead in changing the business model players.
foundries incoming
Green Orange is the new low-cost smart phone market.
green orange majority shareholder is an old foundry - sharp Jaco Technology Group. Green Orange mobile phone R & D, production and also by the sharp Jaco responsible.
a few years ago, the sharp Jaco rely on cooperation with MediaTek, the company's development is very good. Later, the smartphone era, MediaTek performance impact, sharp Jaco are also affected. Sharp Jaco's customers, domestic Amoi, Haier, Philips and Huawei (microblogging) and other second-tier handset brands. International clients is a non-mainstream smart phone brand in Africa, Southeast Asia, and Latin America.
green orange, CEO Cai Xiaonong Southern Weekend reporter, the explosive growth of millet, a firm he and several friends to do the confidence of the smart phone. In October 2011, Wang Xun, Cai Xiaonong and sharp Jaco, green orange, two vice-president Zhao Hongyi and Yuan Peng, meeting in Shanghai Coach Bags Sling, decided to venture. A month later, Green Orange was incorporated in Shanghai.
Green Orange has done a market research, concluded that the high and low at both ends of the market is blank.
So, Green Orange chose to do first high-end, then a low-end market strategy. They registered
but then take into account the high-end market brands to establish a long time, big investment in December 2011 suspended the the VOGA project, the company was renamed as
Cai Xiaonong Green Orange launched two mobile phones, are loss selling. 599 cost of the product at about 500 yuan, 899 cost of the product around $ 600, get rid of the cost of operation, etc., but also lose out a lot.
business model, planning of green orange, sales volume up, you can rely on the hardware to earn a little money to make big money accumulated by software users.
Green Orange network co-operation with the machine Feng launched an application store called Green Orange Park, will also develop its own independent application store.
since millet phone groundbreaking use of e-commerce as a sales channel after selling mobile phones on the Internet, almost the
green orange select a line-based approach, supplemented by in-line. The main reason is completely done online, green orange, not so much money on advertising. Moreover, the orange and green are the main low-end market, requires a certain line channels to ensure that the four-tier cities the user's purchasing needs.
online channels, green orange planning, self-built online store based, supplemented with B2C, Gome, Jingdong Mall cooperation.
wiring channels, Green Orange to take the same only allows a maximum of two distributors, regional agents and mom and pop can be directly procured from Green Orange mobile phone.
Cai Xiaonong explained era of smart phones, the rapid introduction of products is very important. If the sales level is excessive, it is difficult to guarantee the low price of the product, and easy to delay the point in time of the user a new machine.
the new rules and new models
on millet, orange and green and many are about to enter the field of smart phones, new players, the rules and play with the previous cottage era have been very different.
cottage function of machine age, the lot of the cottage phone black phone, there is no invoice, no network license and specifications verification, the company has no business registration, online sales and supermarkets have no access to, and no after-sale system .
but Andrews set a lot of the threshold. Many of its underlying design can not be changed. A lot of cottage intelligent machines from time to time to security issues. The mobile security network Qin monitoring results show that the maximum two security issues of payment and privacy of smart phones, most of the cottage on the smartphone appear.
Another problem is the high cost. Cai Xiaonong a smart phone manufacturers to use Qualcomm's chips, the entry fee should one million U.S. dollars, but you can hire. In addition to the $ 1,000,000, each of the manufacturers using Qualcomm's patented smart phones, must be in accordance with 6% of the ex-factory price of the phone to pay royalties to Qualcomm.
Qualcomm to receive the several sums of money, from entry-to-chip share of sales to the patent must pay.
Cai Xiaonong, too, he said, even if the using MediaTek program, also need to MediaTek indirect payment to Qualcomm patents granted. Once it did not make payments, subject to Qualcomm to prosecute.
MediaTek each one chip, sold them, we must record with Qualcomm. Smart phones, Nokia and Ericsson patents, but often a patent cross-license with Qualcomm. If the manufacturer with Qualcomm payment, cross-licensing of the manufacturers do not collect royalties. To this end, Green Orange plans to cooperation with Spreadtrum domestic chip manufacturers, Qian Yuanji smartphone launched in the second half of the year.
In addition, the profit model is no longer a simple sell mobile phones is so simple. Millet phone originally planned to make money, but do not rely on hardware to make money on service and accessories.
millet products are mainly m chat and MIUI. M talking repression was micro letter MIUI future depends mainly on the mobile operating system itself to extend value-added services to make money. Such as data backup and storage, the APP store. Millet to develop an application supermarkets, this year a separate team to expand the supermarket.
millet, vice president of Liwan Jiang said, some navigation, input method oakley sunglasses online shop, browsers and social software applications, has been paid on MIUI desire. Some software offer every cell phone 1-4 yuan, to preset the software to the millet phone. MIUI and m chat millet network never made any money. On the contrary, the mobile phone business in early March 2012 over one million units sales mark, began to
millet envisaged that future hardware occupy the proportion of revenue is only about 5%. More income to rely on accessories. The millet accessories idea is to take low-cost model where customers. The Liwan Jiang said, the desire of users to buy accessories, but the millet rely on accessories to make money, but also in the process of exploration.
this wave of domestic smart phone craze, the biggest innovation is the introduction of the Internet to do the phone. The MIUI millet developed smart phone operating system, that is, extensively absorb the Internet fever in many mobile phone users, technical advice.
but with the millet bigger the cost advantage of the electricity business channels beginning to fade. Traditional mobile phone hardware company, the sales volume reaches a certain level, it will enter the earnings period. Millet as represented by this wave of smartphone players in the sales volume is up, but because they are more and more like e-commerce company, the profit of becoming the foreseeable future.
electronic products, speed of delivery, quality and price of insurance is high. In order to ensure the distribution of the high cost of quality of service, millet phone. General electric's website will not use the SF and EMS, because the quality of service, but the price is more expensive. However, in order to ensure the quality of millet can only use the two wind up outside the main distribution channels.
using the Internet to sell mobile phones, the professional requirements of the customer service staff is also high. For example, a user phone call, Advisory phone auto-restart, a lot of customer service is difficult to give accurate and authoritative answer.
In addition, millet must be like a traditional mobile phone manufacturers to establish a nationwide after-sales and maintenance network. The millet There are nearly 1,300 people. Among them, nearly 800 people responsible for e-commerce business. These 800 people, half of the staff is customer service. Millet in the country, with nearly 30 the millet home, each place with 5-8 people, responsible for the maintenance and after-sales.
share:> reports: China surpassed the U.S. as the Samsung, the world's largest smartphone market, the first quarter of the U.S. smartphone market share of 24% close to Apple, Nokia Chairman and recognition in the smart phone market too slow to react microblogging recommended | SAN official microblogging
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