Monday, September 10, 2012

promote Samsung's ultra-pole

the Lead: foreign media wrote that, although Samsung has never been the introduction of revolutionary products, but by emulating competitors, and focus resources development to follow the strategy of the company is still a success.
the following article in full:
, slavishly
strange invitation, grand conference, the famous venues, which is usually the Apple iPhone and iPad released at the scene iconic elements.
However, on Thursday, Samsung (microblogging), began to follow the old rivals of practice in the same way in London Earls Court Exhibition Centre Earls Court released the Galaxy S III smartphone.
this product with Google Android operating system, may become the iPhone this year coach bags discount, the biggest rival. Its predecessor Galaxy S II has sold over 20 million. In addition, the two companies still in the Tablet PC and notebook, confrontation, later this year may be renewed war in the TV market - analysts predict that Apple TV is TV really exists.
products are very similar, so the two giants in the past year, have each other around the world launched a 50 from patent litigation. But this is not the whole picture of this relationship: Although the court was at daggers drawn, but Apple is still very dependent on the Samsung. The latter is the world's highest-paid technology company, its production of memory chips and displays are the core components of the Apple products.
the success of Samsung guts more products not only to imitate Apple marketing strategy began to follow the footsteps of rivals: it is irony in the ad looks too similar to the iPhone and the iPhone 4S, called for Apple users Do not blindly follow the crowd.

superpower but Shox Agent Online, ironically, Samsung itself is precisely a models like the Sony Walkman or Apple iPhone, this revolutionary product. At the same time, however, analysts began to worry, there is no Steve Jobs Steve Jobs, Apple, whether repeats similar success.

Samsung and Apple seems to have become the superpower of the mobile phone market. According to the Canadian investment bank Canaccord Genuity, the first quarter of this year, the two companies divide up the 99% of the profits of the global mobile phone industry. Nokia (microblogging), RIM, Motorola (microblogging), mobile, HTC, LG, and Sony is struggling in the earnings on the road.
the mobile phone industry may fall into a duopoly of Apple and Samsung, the market research firm CCS Insight analyst Ben Wood (Ben Wood) said, have concerns about the mobile phone has become the dominant computing platform, we need to achieve sustainable development through competition and innovation. Windsor), iPhone profits are too meager, so operators are very grateful to Samsung to bring them an additional option. And Apple, the phone also played an important role in the rise of Samsung. In the 1990s, when the Apple computer with Samsung products or microwave ovens and other household appliances. Mobile strategy

at CCS Insight's Wood said that after Apple released the iPhone in 2007, Samsung began to focus on developing the mobile phone business, and invested heavily to promote them. The company will soon launch a touch screen mobile phone, and gradually began to use its own manufacturing scale and component design advantages. Peter I,
Paribas, said: p> Apple iPhone uniform 3.5-inch screen, Samsung offers a variety of models of smart phones, also have different screen sizes, including not only equipped with 5.3 inches of the Galaxy Note The stylus also includes cheap Galaxy Y-.
but the same strategy in the Tablet PC market with little success. Samsung also launched the Tablet PC of various sizes, as small as 7 inches, as large as 10.1 inches, but failed to pose a threat to the dominant position of the iPad. Market research company Createive Strategies analyst Tim Pakistan Jialin Tim Bajarin, believe that this is mainly because the Google Android system can not provide a user experience comparable with the iPad.
8 Microsoft's Windows specifically for the Tablet PC were optimized to challenge Apple's expected with a uniform user experience. The system can promote Samsung's ultra-pole of this business - this ultra-thin notebook also mimics the Apple MacBook Air, will touch gestures and instantaneous start the Tablet PC functionality into a notebook.
counterattack keep
but Samsung does not always play a follower role. Wait until later this year, Apple introduced the TV, the company will counterattack for defense. Samsung has by virtue of a variety of features and high-quality screen technology and design has become the world's largest TV manufacturer, the production cost is also lower than our competitors.

but Wood has a different view, he said: 'heel'. Samsung lack of maturity in the content area strategy. (Pot)
share:> quality report, the sharp point of view, see Sina science and technology 24% approximation under the Apple Samsung brilliant now worries: over-reliance on the Android system microblogging Recommended | SAN official microblogging

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